Advertising

The companies in this industry specialize in advertising, marketing, and corporate communications services worldwide. They offers services in advertising, customer relationship management, public relations, and specialty communications areas. Some offer outdoor advertising display faces in the United States and internationally. Other areas of focus include investor relations, brand consultancy, marketing research, content marketing, media planning and buying, mobile marketing, data analytics, organizational communications, database management, package design, direct marketing, product placement, entertainment marketing, and promotional marketing services. Demand for advertising is driven by companies that do business in consumer-focused sectors such as retail, automotive, and telecommunications. The profitability of individual companies depends on the ability to attract and retain creative employees and establish and maintain successful relationships with clients