Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG): $34.91

0.37 (+1.07%)

POWR Rating

Component Grades








HOG Price/Volume Stats

Current price $34.91 52-week high $49.75
Prev. close $34.54 52-week low $25.43
Day low $33.17 Volume 3,920,100
Day high $36.54 Avg. volume 1,431,033
50-day MA $33.89 Dividend yield 1.95%
200-day MA $33.29 Market Cap 4.86B

HOG Stock Price Chart Interactive Chart >


  • HOG scores best on the Quality dimension, with a Quality rank ahead of 81.53% of US stocks.
  • The strongest trend for HOG is in Momentum, which has been heading down over the past 26 weeks.
  • HOG ranks lowest in Growth; there it ranks in the 7th percentile.

HOG Stock Summary

  • HARLEY-DAVIDSON INC's stock had its IPO on November 5, 1987, making it an older stock than 90.86% of US equities in our set.
  • HOG's current price/earnings ratio is 6.69, which is higher than only 8.73% of US stocks with positive earnings.
  • Of note is the ratio of HARLEY-DAVIDSON INC's sales and general administrative expense to its total operating expenses; 97% of US stocks have a lower such ratio.
  • Stocks that are quantitatively similar to HOG, based on their financial statements, market capitalization, and price volatility, are YOSH, FOR, LGIH, SEB, and BDL.
  • HOG's SEC filings can be seen here. And to visit HARLEY-DAVIDSON INC's official web site, go to www.harley-davidson.com.

HOG Valuation Summary

  • In comparison to the median Consumer Cyclical stock, HOG's EV/EBIT ratio is 26.14% lower, now standing at 11.3.
  • Over the past 243 months, HOG's price/sales ratio has gone down 2.4.

Below are key valuation metrics over time for HOG.

Stock Date P/S P/B P/E EV/EBIT
HOG 2023-12-29 0.9 1.6 7.1 11.3
HOG 2023-12-28 0.9 1.6 7.2 11.4
HOG 2023-12-27 0.9 1.6 7.2 11.4
HOG 2023-12-26 0.9 1.5 7.1 11.3
HOG 2023-12-22 0.8 1.5 6.9 11.2
HOG 2023-12-21 0.8 1.5 6.9 11.2

HOG Growth Metrics

    Its 5 year cash and equivalents growth rate is now at 70.96%.
  • Its year over year revenue growth rate is now at 29.44%.
  • The 4 year price growth rate now stands at -63.25%.
Over the past 34 months, HOG's revenue has gone up $479,477,000.

The table below shows HOG's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2022-12-31 5,755.13 548.461 741.408
2022-09-30 5,629.281 624.854 721.104
2022-06-30 5,346.016 575.587 622.891
2022-03-31 5,408.987 952.241 613.382
2021-12-31 5,336.308 975.701 650.024
2021-09-30 5,045.097 968.373 532.059

HOG's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • HOG has a Quality Grade of B, ranking ahead of 93.31% of graded US stocks.
  • HOG's asset turnover comes in at 0.414 -- ranking 42nd of 50 Consumer Goods stocks.
  • FOXF, REV, and IMAX are the stocks whose asset turnover ratios are most correlated with HOG.

The table below shows HOG's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-27 0.414 0.366 0.049
2021-03-28 0.341 0.331 0.019
2020-12-31 0.332 0.294 0.001
2020-09-27 0.372 0.290 0.011
2020-06-28 0.397 0.288 0.010
2020-03-29 0.491 0.327 0.038

HOG Price Target

For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $50.20 Average Broker Recommendation 1.59 (Moderate Buy)

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

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Latest HOG News From Around the Web

Below are the latest news stories about HARLEY-DAVIDSON INC that investors may wish to consider to help them evaluate HOG as an investment opportunity.

3 Incredibly Cheap Dividend Stocks

Here are dividend-paying stocks that are trading at a discount and merit a look from income investors.

Yahoo | December 28, 2023

The secrets of a boy racer

At least I thought I had, until Harley-Davidson recently offered me a fortnight’s loan of its craftily named Freewheeler, a luxury trike powered not by feeble, four-year-old legs but by one of Milwaukee’s finest V-Twin engines, with 114 cubic inches of capacity. Despite having ridden motorcycles for longer than I care to admit, I was plagued by feelings of trepidation during the journey to collect the Freewheeler – in photographs, it looked wide, heavy and ungainly. For anyone looking to experience the impressive torque and famous throb of a Harley-Davidson V-Twin engine without having to heave a heavy two-wheeler onto its stand or hold it upright at traffic lights and junctions, the Freewheeler is definitely the way to go.

Yahoo | December 20, 2023

As Harley-Davidson (NYSE:HOG) climbs 9.7% this past week, investors may now be noticing the company's one-year earnings growth

Harley-Davidson, Inc. ( NYSE:HOG ) shareholders should be happy to see the share price up 24% in the last month. But...

Yahoo | December 15, 2023

3 EV Stocks to Turn $10,000 Into $1 Million

Electric vehicles are undoubtedly a great alternative for the future.

Gabriel Osorio-Mazzilli on InvestorPlace | December 13, 2023

Harley-Davidson Inc's Dividend Analysis

Harley-Davidson Inc (NYSE:HOG) recently announced a dividend of $0.17 per share, payable on 2023-12-27, with the ex-dividend date set for 2023-12-08. As investors look forward to this upcoming payment, the spotlight also shines on the company's dividend history, yield, and growth rates. Using the data from GuruFocus, let's look into Harley-Davidson Inc's dividend performance and assess its sustainability.

Yahoo | December 8, 2023

Read More 'HOG' Stories Here

HOG Price Returns

1-mo 2.02%
3-mo 31.71%
6-mo 2.89%
1-year -27.68%
3-year 3.54%
5-year 10.17%
YTD -5.24%
2023 -9.76%
2022 12.12%
2021 4.29%
2020 0.19%
2019 13.62%

HOG Dividends

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