Apple Inc. (AAPL): Price and Financial Metrics

Apple Inc. (AAPL): $188.32

1.09 (-0.58%)

POWR Rating

Component Grades








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Industry: Technology - Hardware




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AAPL Price/Volume Stats

Current price $188.32 52-week high $199.62
Prev. close $189.41 52-week low $143.90
Day low $187.35 Volume 40,962,000
Day high $189.54 Avg. volume 57,869,895
50-day MA $190.51 Dividend yield 0.51%
200-day MA $182.94 Market Cap 2.91T

AAPL Stock Price Chart Interactive Chart >


  • AAPL scores best on the Quality dimension, with a Quality rank ahead of 97.73% of US stocks.
  • AAPL's strongest trending metric is Growth; it's been moving up over the last 26 weeks.
  • AAPL's current lowest rank is in the Momentum metric (where it is better than 11.51% of US stocks).

AAPL Stock Summary

  • APPLE INC's market capitalization of $2,865,594,556,000 is ahead of 100% of US-listed equities.
  • The capital turnover (annual revenue relative to shareholder's equity) for AAPL is 6.17 -- better than 93.32% of US stocks.
  • In terms of volatility of its share price, AAPL is more volatile than merely 7% of stocks we're observing.
  • Stocks that are quantitatively similar to AAPL, based on their financial statements, market capitalization, and price volatility, are MSFT, GOOGL, AMZN, NVDA, and META.
  • Visit AAPL's SEC page to see the company's official filings. To visit the company's web site, go to

AAPL Valuation Summary

  • In comparison to the median Technology stock, AAPL's price/sales ratio is 192.59% higher, now standing at 7.9.
  • Over the past 243 months, AAPL's price/earnings ratio has gone up 395.8.

Below are key valuation metrics over time for AAPL.

Stock Date P/S P/B P/E EV/EBIT
AAPL 2023-12-08 7.9 49.0 31.4 26.6
AAPL 2023-12-07 7.9 48.6 31.2 26.4
AAPL 2023-12-06 7.8 48.1 30.8 26.1
AAPL 2023-12-05 7.8 48.4 31.0 26.3
AAPL 2023-12-04 7.7 47.4 30.4 25.7
AAPL 2023-12-01 7.8 47.9 30.7 26.0

AAPL Growth Metrics

    Its 3 year net income to common stockholders growth rate is now at 78.3%.
  • Its 3 year cash and equivalents growth rate is now at -26.03%.
  • Its 3 year price growth rate is now at 199.54%.
AAPL's revenue has moved up $119,556,000,000 over the prior 34 months.

The table below shows AAPL's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2022-12-31 387,537 109,190 95,171
2022-09-30 394,328 122,151 99,803
2022-06-30 387,542 118,224 99,633
2022-03-31 386,017 116,426 101,935
2021-12-31 378,323 112,241 100,555
2021-09-30 365,817 104,038 94,680

AAPL's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • AAPL has a Quality Grade of B, ranking ahead of 87.57% of graded US stocks.
  • AAPL's asset turnover comes in at 1.066 -- ranking 18th of 83 Computers stocks.
  • VRNT, ALLT, and PAR are the stocks whose asset turnover ratios are most correlated with AAPL.

The table below shows AAPL's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-09-25 1.066 0.418 0.353
2021-06-26 1.032 0.410 0.332
2021-03-27 0.977 0.399 0.297
2020-12-26 0.894 0.388 0.252
2020-09-26 0.843 0.382 0.225
2020-06-27 0.832 0.382 0.229

AAPL Price Target

For more insight on analysts targets of AAPL, see our AAPL price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $167.92 Average Broker Recommendation 1.43 (Moderate Buy)

Apple Inc. (AAPL) Company Bio

Founded in 1977 by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak, Apple Inc. is the world’s largest technology company. Apple's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Software offerings includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card. Apple is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Alphabet, Microsoft, and Facebook.

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Latest AAPL News From Around the Web

Below are the latest news stories about APPLE INC that investors may wish to consider to help them evaluate AAPL as an investment opportunity.

Tech Stalls As Rising Bond Yields Spook Investors

It's been an inauspicious start to the 2024 trading year, with all three major indexes in the red midday. | January 2, 2024

Apple’s Stock Dips After Barclays Downgrade Based On Fading Iphone Demand

Apple's stock slid over 2.3% on Tuesday after Barclays analysts downgraded the stock, citing sluggish hardware sales outlook. | January 2, 2024

Trading The Super Seven: Recap

In this article, we will review the performance of each of the Super Seven companies that may help you understand why they are “the talk of the town.” | January 1, 2024

7 Megatrend Stocks to Buy for a Mighty Start to 2024

Megatrend stocks benefit from exposure to real growth opportunities that have the potential to create massive gains with time.

Alex Sirois on InvestorPlace | January 1, 2024

7 Hot Semiconductor Stock Trends to Watch for 2024

Semiconductor stocks are set for a bull run in 2024 that will persist through the rest of the decade — making today time to invest.

Jeremy Flint on InvestorPlace | January 1, 2024

Read More 'AAPL' Stories Here

AAPL Price Returns

1-mo 1.72%
3-mo 1.03%
6-mo 6.06%
1-year 24.65%
3-year 39.95%
5-year 358.54%
YTD -2.19%
2023 49.01%
2022 -26.31%
2021 34.65%
2020 82.06%
2019 88.96%

AAPL Dividends

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